In addition to leather goods and accessories, glasses are becoming a track for many luxury giants to compete for layout. Behind this, it is the young generation's wearing habits have changed dramatically: glasses are no longer just a functional product to help see things clearly or block the sun, or to choose different matches according to the occasion and shape. Glasses become an indispensable part of defining the overall shape. The trend of "one person with many mirrors" is coming. Are you ready to pick out more glasses?

Pay attention to these details to make your glasses fashionable

Recently, cat eye prescription glasses with a strong retro taste have made a comeback. In addition to its playful and elegant feeling, the "fashion fine" people love it most, but also value its role in modifying the silhouette. The cat-eye frame line is raised, so it visually elongates and widens the upper half of the face and highlights the lower half of the face, thus playing the role of modifying the temple outline to show a small face.

These decorative design glasses are characterized by a combination of fashion and art. For example, inlay pearls on both sides of the frame, match the corresponding glasses chain, etc., are popular glasses decoration methods in the fashion circle, can further improve the grand sense of dress, give people the feeling of "very good to wear".

Aviator sunglasses have been around for a long time, but aviator glasses are the latest trend. In contrast to the upward design of the cat-eye frames, the drooping design of the aviator glasses frames will draw attention to the lower half of the face, so it is not suitable for short and wide faces, and it is more advanced on the angular, three-dimensional face.

The Oversize wind is also blowing into the eyewear world. Because the Oversize style frame can cover more than half of the face, it naturally has a small visual effect. However, due to the large frame, in order to avoid a heavy feeling, the choice of color and material should be more thought, such as tortoiseshell instead of black, metal instead of plate, etc., are worth considering.

The glasses industry is popular, and the giants have entered

The eyewear industry, which used to be a "small transparent" fashion field, is becoming a "sweet cake" for giants to compete for layout. LVMH, the world's largest luxury goods group, has announced that it has reached an agreement with Italian eyewear manufacturer Marcolin to acquire 49 percent of Thelios, a joint optician manufacturing venture jointly owned by the two parties. After the completion of the transaction, LVMH will achieve 100% holding and full takeover of Thelios, in order to strengthen its competitiveness and market discourse power in the field of luxury glasses. This move has also been interpreted by the industry as a sign that the eyewear business is becoming the core of LVMH's new strategy. In addition to LVMH Group, Kering Glasses, which is part of Kering Group, also announced the completion of the acquisition of Danish luxury eyewear brand Lindberg.

According to Global Market Insights, the luxury eyewear market is expected to generate more than $52 billion in revenue by 2025. In the face of glasses, which has a definite growth track, under the increasingly large-scale market, more and more luxury groups are rapidly increasing the size of the glasses track through brand product line expansion, acquisition and resource integration.

In this regard, Liu Xiao, chairman of the Doctor Glasses chain Co., LTD., said in an interview with Guangzhou Daily reporter that with the improvement of people's living standards, glasses are no longer a simple tool to solve the problem of myopia. Now according to the use of scenes, clothing style to choose different glasses collocation is becoming a trend, "one person more than mirror" is a common phenomenon. "The eyewear industry is changing from a traditional, single functional retail industry to a new industry integrating fashion, wear and even smart wear, and this space will be even broader in the future," Liu said.