You should have some type of a map. If we say that we're going to post on online nursing essay writing in UK LinkedIn. Well, there are a ton of different content types that I could publish on there. I could write LinkedIn articles. I could post photos, I could post live videos or regular videos I could post text posts. I could engage with people via.  There are so many options just on one platform. So mapping out the types of content that you will engage in and which topics will be included in that content. I like to use what I call content pillars in general; a brand shouldn't have any more than two to three key content. And I'll give you an example of this. Let's say that I'm working with a taco stand. They want to be known for their premium organic ingredients. They're not like your average taco stand.

They offer vegan options and farm to table vegetables and things like that. So for that taco company, I'm probably going to establish one of their pillars or main themes that they use as organic food. I might talk about why organic food. Arguably better for you and why their customers should care that their food is organic. Now I may also focus on the physical location. Let's say that they are in Dallas, Texas. So I'm going to share literature essay writing service online happenings around Dallas. I'm going to support other local business owners. And engage with local influencers and the community. And lastly, maybe the owner has a passion project, if you will. And they have a charity element to their business, they give a few cents off of every taco that sold to an environmental awareness fund. So I'm also going to talk about. The mission of the company and saving the environment and how eating clean and organic and vegan can help minimize our impact. So that's just one example, and it's not to say that we couldn't ever post about anything else. We might occasionally post employee snapshots and share our employees and our team working in a little bit about them, but it's not going to be one of those main pillars.

The main message that we want to get through on our social profiles, now your social media strategy should also include some goals. And some KPIs, KPIs stands for key performance indicators and it refers to metrics or analytics that you'll pull every month usually. And they will help indicate the success of your social profiles. So for that taco company, if their main goal was away, Meaning, they just wanted people to know more about their business, about their mission, about their values. Then I would choose awareness focused metric to center that around.