Probiotic Drinks Market Analysis
The probiotic drinks market is prognosticated to register a splendid growth at a favorable 8.4% CAGR with USD 40.27 billion over the predicted years (2023-2030). Probiotics are fibers which feed the essential bacteria in the gut along with helping them flourish. It helps a person to stay well via giving the needed boost to their immune system, gain higher level of wellness as well as shield them from invading viruses and bacteria. Probiotics help in maintaining the organisms natural balance in the intestine along with treating and potentially preventing GI problems such as irritable bowel syndrome, diarrhea and those occurring from antibiotic treatment. Lack of exercise, less sleep, high stress and an unbalanced diet can make the digestive system go out of balance. This gives the harmful bacteria the chance to multiply resulting in weak immunity or poor digestion. Here probiotic drinks help a great deal. The different benefits of consuming probiotic drinks include aids digestion, support gut health, fight chronic diseases and infections, enhance mental health, reduce the risk for sensitivities and allergies and is a good source of various nutrients.
The Europe probiotic drinks market is witnessing steady growth, driven by the increasing consumer demand for functional beverages that offer health benefits. Probiotic drinks, which contain live beneficial bacteria, are known to improve gut health and boost immunity. These beverages are becoming increasingly popular among health-conscious consumers looking for natural ways to improve their digestive health.
There are abundant factors that are propelling the growth of the probiotic drinks market. These factors as per the MRFR (Market Research Future) report include growing awareness of probiotic drinks and its various health benefits, demand for natural products, launch of new drinks in different interesting flavors such as raspberry and citrus, availability of low-fat variants, increasing health awareness amid consumers, advancement in product development, technological improvements, boost in the wellness sector awareness and product promotions through different channels. On the contrary, product intolerance is likely to hamper the growth of the probiotic drinks market.
Key Players
The probiotic drinks key market players include KeVita, Inc. (U.S.), Grupo Lala, S.A.B. de C.V. (Mexico), DANONE, SA (Spain), Nestle S.A. (Switzerland), Amul Industries Pvt Ltd. (India), Bio-K Plus International Inc. (Canada), Bright Dairy & Food Co., Ltd. (China), and others.
March 2019- Leading probiotic products company, Lifeway Foods, Inc has announced about its latest product line, Plantiful. This is a plant-based, vegan probiotic beverage that has been created with organic ingredients having non-GMO pea protein base. The new probiotic drink is 100% free from soy, gluten and dairy. It comes in both children and adult versions and in different exciting and tempting flavors such as tropical fruit, mixed berry, coconut vanilla and of course plain.
Market Segmentation
MRFR report offers a broad segmental analysis of the probiotic drinks market on the basis of type, microbial species, packaging and distribution channel.
Based on type, it is segmented into fruit based, dairy based and others. Of these, dairy based will have the maximum share in the market over the predicted years owing to growing acceptance as well adoptability.
By microbial species, the probiotic drinks market is segmented into yeast, bacteria and others. Of these, bacterial segment will lead the market over the predicted years. Lactobacillus strain is generally used in most probiotic drinks.
Based on packaging, it is segmented into paper and paperboards, metals, plastics, glass and others. Of these, plastic material will dominate the probiotic drinks market over the predicted years owing to ease in transportation and toughness.
Based on distribution channel, the probiotic drinks market is segmented into non-store based and store-based. Of these, store-based distribution channel will have a higher share in the market over the predicted years due to the one-stop shopping experience.
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