Any sort of advertising that promotes financial goods or services falls within the broad definition of "financial services advertising." Anything from conventional print or broadcast advertisements to more contemporary digital marketing strategies like search engine marketing (SEM) or social media marketing (SMM) might be included in this.
Financial services can be marketed in a variety of ways, but some are more successful than others. We'll look at the top networks for financial services advertising in this blog post, along with some advice on how to get the most out of each one.
The biggest and most used digital advertising network in the world is Google Ads. Financial services businesses can use Google Ads to advertise to potential clients by placing text, image, or video ads on websites that are a part of the Google Display Network or on Google's search engine results pages (SERPs).
With over 2 billion active members, Facebook is the most popular social networking site on the planet. Financial services organizations can use Facebook Ads to run tailored ad campaigns that are based on the interests, demographics, and behaviors of their target audience. Over 500 million people use the professional networking site LinkedIn worldwide. It is the best medium for B2B marketing because financial services organizations may use LinkedIn Ads to target their ads to a certain job title or company size.
With more than 320 million active users, Twitter is a microblogging platform. Companies that provide financial services can utilize Twitter Ads to connect with potential clients by using Promoted Tweets and Promoted Accounts.
What are the Top Networks for Financial Services Advertising?
When it comes to advertising, the financial services sector is among the most cutthroat. Financial institutions compete aggressively for the interest of prospective consumers, and they are willing to spend a lot of money to do so.
So, which networks are most successful when it comes to advertising for financial services? Based on information from Ad Age's 2018 industry report, these are the top five:
1. 7 Search PPC-
7Search Financial institutions are able to run advertisements on websites and search engines using the pay-per-click (PPC) advertising technology known as PPC. Advertisers can opt to target their advertising to particular keywords, demographics, or places, and they get compensated for each click on their ads.
2. Google -
With nearly $17 billion in ad revenue in 2017, Google is without a doubt the market leader in this area. To reach potential consumers, financial institutions have long used Google's search engine, and this tendency doesn't seem to be slowing down. Google provides display and video advertisements in addition to search ads so that users can be reached online.
3. Facebook -
In terms of ad spending for financial services, Facebook comes in second place to Google. Last year, the social network generated over $10 billion in ad income, and its user base is still expanding. Financial companies can target users on Facebook with adverts that can be made to reflect their unique interests and demographics.
4. Yahoo! -
Although its advertising revenue has decreased in recent years, Yahoo! nonetheless managed to generate over $3 billion from financial sector advertisers in 2017. The business has a sizable user base and provides a range of advertising packages that can reach customers on many platforms and devices.
How to Choose the Best Network for Your Business
There are a few important things to consider when choosing a network for financial services advertising. Think about your target market first. Who are you hoping your advertisements will reach? Which networks do they employ? Where do they go online to spend their time?
Research the many networks that cater to your target demographic once you've determined who they are. What kinds of advertisements are permitted? What are the users' demographics? How many people visit them?
The price of advertising on each network should be compared. How much will it cost to use each channel to reach your intended audience? Which one gives you the most bang for your buck?
Tips for Optimizing Your Financial Services Ad Campaigns
When optimizing your advertising campaigns for financial services, bear the following points in mind:
1. Target your audience-
Make sure you understand who your advertising is aimed at. You can produce more effective and targeted advertisements as a result.
2. Use relevant keywords-
Pick keywords that are associated with your goods or services. More qualified leads will be attracted to you as a result.
3. Test different ad copy and images-
To find out what appeals to your target demographic the most, experiment with alternative ad language and graphics. Finding the best method to reach your audience requires testing.
4. Monitor your results-
Watch the results of your campaign to determine what is and is not working. To achieve the greatest outcomes, adjust your campaigns accordingly.
Benefits of Running a Financial Services Ad Campaign
Running an advertising campaign for financial services has many advantages. Perhaps the most obvious advantage is that it can help you grow your brand's recognition and attract new clients. But there are also additional advantages, such as:
• With your advertisements, you may reach a highly targeted audience. You can target people with financial services advertising based on their income, geography, age, gender, and other characteristics. This implies that you can allocate your advertising expenditure extremely strategically.
• Consumers generally respond favorably to advertisements for financial services. People are frequently receptive to learning about new financial products and services since they are constantly looking for methods to save money and better their financial status.
• This kind of advertising can be quite economical. Financial services advertisements may have a greater cost per click than those in some other sectors, but they also frequently have higher conversion rates. This implies that you can obtain a strong return on your advertising investment.
Conclusion
Advertising for financial services can be a terrific method to reach customers, but it's crucial to locate the networks that are best for your message. You ought to now have a clear notion of which networks are most appropriate for your specific requirements after looking through our list of the top financial services advertising networks. Remember that each network has its own specific requirements for making advertisements, so make sure you familiarise yourself with them before starting!
