The global Men's Underwear Market size was USD 9.9 billion in 2022, and is expected to reach a value of USD 15.76 billion in 2032, and register a revenue CAGR of 5.3% during the forecast period. Changing fashion trends, rising disposable income, and rising consumer awareness of cleanliness and health issues are some of the main drivers of market revenue growth. To cater to male consumers' shifting fashion and lifestyle choices, manufacturers focus on creating comfortable, fashionable, and high-quality pants.
The rising demand for premium and upscale men's pants is one of the key factors influencing market revenue growth. Due to increased disposable income, male consumers are willing to pay more for upscale pants brands that provide higher comfort, quality, and style. The trend is especially prevalent among millennials, who increasingly seek stylish and current pants options.
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Demand for men's pants with antimicrobial and moisture-wicking qualities is rising as cleanliness, and health issues become sharper focus. Customers are searching for undergarments that can stop the spread of bacteria and lower the chance of illnesses. The market demand for such items is expected to be further fueled by the increased awareness of how important maintaining good hygiene is.
The popularity of e-commerce channels for buying men's pants is another element driving market revenue development. E-commerce platforms allow customers to purchase from the comfort of their homes and a greater selection of products. To draw in more customers and fuel the market's expansion, online retailers also provide various discounts and deals.
Top Companies:
- Calvin Klein Inc.
- Hanesbrands Inc.
- Fruit of the Loom Inc.
- Jockey International Inc.
- Under Armour Inc.
- Adidas AG
- Nike Inc.
- Puma SE
- Tommy Hilfiger Licensing LLC
- Ralph Lauren Corporation
Strategic Development:
- In 2021, Under Armour launched a new line of men's underwear called the UA Rush, designed to improve performance by promoting blood flow and muscle recovery.
- In 2020, Calvin Klein introduced a new line of men's underwear called the CK One Cotton Stretch, which features a cotton-stretch blend for maximum comfort and a modern, minimalistic design.
- In 2020, Nike announced that it was launching a new line of men's underwear called Nike Pro, designed to be worn during physical activities and featuring breathable and moisture-wicking materials.
- In 2020, Hanesbrands acquired Alternative Apparel, a clothing company specializing in sustainably—the acquisition aimed to expand Hanesbrands' product offerings in the sustainable fashion market.
- In 2019, Fruit of the Loom announced a partnership with the non-profit organization, No Bully to launch a new line of men's underwear called the "Buddy Bench" collection. The collection was designed to promote kindness and support for bullying prevention.
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Market Segmentation:
By Product Type Outlook
- Boxers
- Briefs
- Trunks
- Boxer Briefs
- Others
By Material Outlook
- Cotton
- Nylon
- Polyester
- Silk
- Others
By Distribution Channel Outlook
- Online
- Offline
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