According to a new report published by UnivDatos, the Automotive Over the Air (OTA) Market is expected to reach at USD 13 billion in 2027, growing at a CAGR of 20% from 2021-2027. The analysis has been segmented into Type (Software and Firmware); Propulsion (ICE and Electric); Vehicle Type (Passenger Cars and Commercial Vehicle); Application (Telematics Control Unit (TCU), Infotainment System, Electronics Control Unit (ECU), and Others); Region/Country.
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The Automotive Over the Air (OTA) market report has been aggregated by collecting informative data on various dynamics such as market drivers, restraints, and opportunities. This innovative report makes use of several analyses to get a closer outlook on the Automotive Over the Air (OTA) market. The Automotive Over the Air (OTA) market report offers a detailed analysis of the latest industry developments and trending factors in the market that are influencing the market growth. Furthermore, this statistical market research repository examines and estimates the Automotive Over the Air (OTA) market at the global and regional levels.
Market Overview
The Global Automotive Over-the-Air (OTA) Updates Market is expected to grow at a CAGR of around 20% during the forecast period 2021–2027 owing due to the increasing integration of advanced telematic solutions in vehicles coupled with the growing number of connected cars. Over-the-air (OTA) programming refers to the ability to download applications, services, and configurations over a mobile or cellular network. Over-the-air (OTA) programming is used to automatically update firmware, software, and even encryption keys.
Some of the major players operating in the market include Robert Bosch GmbH, DENSO CORP., NXP Semiconductors N.V., Infineon Technologies AG, Continental AG, HARMAN International Industries Inc., Verizon Communications Inc., Qualcomm Incorporated, Aptiv PLC, and AT&T Inc.
The global automotive OTA updates market report is studied thoroughly with several aspects that would help stakeholders in making their decisions more curated.
- Based on type, the market is categorized into software and firmware. The software segment held a significant revenue share in the market in 2020. This is mainly due to the growing adoption of connected systems by OEMs in vehicles. Furthermore, software over-the-air (SOTA) updates are now quite common in the automotive market, with major vehicle manufacturers routinely rolling out SOTA upgrades for infotainment and navigation systems. SOTA can also update software controlling a vehicle’s physical components or electronic signal processing systems.
- Based on propulsion, the market is segmented into ICE and electric. The electric vehicle segment is expected to witness a higher CAGR during the forecast period. This is mainly due to the growing adoption of EVs coupled with governments encouraging long-range, zero-emission vehicles through subsidies and tax refunds, across the world. Additionally, most EVs come with cutting-edge connected technologies for effective operation and high standards of safety and security.
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Automotive Over the Air (OTA) Market Geographical Segmentation Includes:
- North America (United States, Canada, and Rest of North America)
- Europe (Germany, United Kingdom, Italy, France, and the Rest of Europe)
- Asia-Pacific (China, Japan, India, South Korea, and the Rest of Asia-Pacific)
- Rest of the World
For a better understanding of the market adoption of Automotive OTA Updates, the market is analyzed based on its worldwide presence in the countries such as North America (United States, Canada, Rest of North America), Europe (Germany, UK, France, Italy, and Rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Rest of APAC), and Rest of World. In 2020, North America accounted for the majority share in the market owing to the supportive government policies mandating the integration of connected solutions in passenger and commercial vehicles. However, APAC to witness the fastest growth in the market during the forecast period owing to a growing demand for new-age vehicles from developing countries like India and China.
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