With the surging population of working women in several countries, the demand for lipsticks is soaring sharply. According to various estimates, working women aged between 20 and 40 years were the largest users of lipsticks across the world. As per reports, women made up 49% of the global population in 2021. Additionally, almost 47% of these women had employment in 2022.

Moreover, the increasing appearance consciousness, especially among young women, changing lifestyles, and increasing disposable income of women are also positively impacting the worldwide sales of lipsticks. Besides, the surging popularity of e-commerce beauty websites, on account of the growing penetration of the internet and smartphones, is also driving the sales of lipsticks. According to the World Bank, around 49% of the global population had access to the internet in 2017. 

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In the forthcoming years, the demand for these products is predicted to surge sharply in the Asia-Pacific (APAC) region. This will be because of the soaring popularity of social media platforms, primarily due to the surging internet and smartphone penetration, and the increasing financial independence of women in the region. For instance, in India, the share of internet users in the total population increased from 15.1% in 2013 to over 50% in 2022.

Hence, it can be safely said that the sales of lipsticks will surge sharply in the coming years, primarily because of the increasing population of working women and the growing popularity of e-commerce platforms across the world.