The need for increasing safety and security of vehicles, for the sake of both drivers and pedestrians, is increasing day by day all over the globe, including the U.S. As per the Association of Safe International Road Travel, over 38,000 people die in crashes every day on roadways in the U.S. In addition to this, about 4.4 million people are injured enough to need medical intervention. The country suffers from 50% more road crash deaths among all high-income countries, which further increases the cost of dealing with these situations. Because of these factors, the auto manufacturers are increasingly involved in coming up with advanced solutions that can increase the safety of vehicles.

 ADAS is utilized for describing the different safety features that are being integrated in vehicles to enhance driving experience by decreasing the severity and number of vehicle crashes. The system can warn the driver and further intervene for helping the driver to remain in control of the vehicle in case the possibility of an accident arises. In addition to this, if the accident cannot be avoided, ADAS can ensure that its severity is decreased.

Browse detailed report - U.S. Advanced Driver-Assistance Systems (ADAS) Market Analysis and Demand Forecast Report

In addition to this, introduction of innovative products by key companies in the domain and strict government regulations in the country are further expected to drive the demand for LDWS. Other than this, the U.S. ADAS market is predicted to grow in the coming years because of the emergence of multifunctional sensors in the market. The companies in the domain are further entering into partnerships and joint ventures for developing advanced systems.

Hence, the demand for safety of roads is leading to the growing adoption of ADAS in the U.S.