New Website architecture: why is a blog your company presence today?

Have you ever thought about how roads actually run?

For example, Manhattan has B. a grid in use, like many other cities (or districts) in the USA. As described quite well here , such a grid is efficient.

Efficiency is always good. But he is not everything in life. Most European cities do it differently. All roads lead to a center there . Such as Paris:

paris strassenarchitektur
The center is where life happens . Where people live and shop. Where they sit in cafés and watch the passers-by go by.

This is also confirmed by Jan Gehl, a Danish architect and expert in the field. He says : “Cities are successful where people stop. "

I like the street architecture of Paris. That translates pretty well to your marketing strategy.

But one by one.

What did the old website architecture look like?
At this point, it makes sense to take a bird's-eye view of your digital marketing like a road planner. What do you see?

If you are not yet doing inbound marketing and are more of a classic type, you have a website in the center. This usually consists of a home page, "About Us", product page and contact page. Maybe you also have a "small" blog in action. You then record all of this from various sources:

old websites architecture
Unfortunately, this simple image is no longer relevant today. There have been some developments in the past that have changed the buying behavior of your customers . Today , people search the internet for a solution and consult their social network .

Therefore, you should react to this with your marketing. A blog is the perfect solution for this. So let's take a closer look at the history of blogging.

How did blogs come about?
As is so often the case, it all started in a student digs. In 1994, Justin Hall collected interesting links on Links.net that he found while surfing the web. In 1997, Jorn Barger coined the term “weblog” for this. The idea behind it was to log the web . In 1999, Peter Merholz shortened “Weblog” to “Blog”. A new term was born that has caught on.

At that time, new content still had to be maintained by hand. So in 1999 came Blogger.com , co-founded by Evan Williams and later acquired by Google (after which he had his fingers in Twitter and Medium ). Blogger.com made blogs mainstream:

In 1991 there were still 23 blogs on the web. In 2006 it was already over 35 million !

Then in 2000 came Boing Boing , Gizmodo , Gawker and Huffington Post , almost all of which are solid names today. In 2003, Jason founded Calacanis Weblogs, Inc. and sold it for $25 million . Now blogs weren't just a fad.

WordPress was also launched in 2003 and is now the standard. Along with this, “how to” posts became more and more interesting and the first meta blogs (blogs about blogging) were created. First and foremost , Darren Rowse 's problogger . I was a bit late with the monkey blog in 2012, but we Germans always lag behind a bit when it comes to things like that! ;)

A 2004 study showed that 6 million Americans read blogs. In 2008 there were already over 346 million worldwide. Today there are well over 173 million active blogs. Over 2 million blog articles are written here every day. Blogs have become indispensable.

If you want to dive even deeper , feel free to check out Webdesigner Depot , HubSpot , and New York Magazine .